Effective Strategies to Differentiate Your Mobile App in a Competitive Market

In a world where the competition regularly increasing at bullet speed, it’s very difficult to build your own identity in the mobile app development market. Making an Identity just like big brands is not impossible but at the same time, it’s not an everyone’s cup of tea. Brands like Ubereats, Dominos, Paytm etc. have built their mobile application in such a way to command a large share of the market.

This is what small businesses are struggling with, effective differentiation is one of the main challenges for small businesses as they are forced to compete against big companies. The mobile app industry is conceivable one of the most competitive industries in the world. According to Statista, “Gross annual revenue of mobile app is projected to exceed $189 billion by 2020”. This shows that the much-discussed mobile revolution is just starting.

With such fiery competition, it is important to make your app the best it can be. One of the most high-yielding ways to do this is by conducting a competitive analysis to see where your competitors are at, what is working for them, what isn’t and what you can do better. Why should customers choose you?  

Let’s discuss some of the ways to help your business stand out from the crowd. Each one of the following factors has worked well in countless companies.

1. Wireframes

Wireframes are the core shell of your mobile app development, they decide the flow of all stages from designing to development. This is the first thing that every mobile app developer should do so that the entire team can get the clear idea of the task ahead.

This is a stage where your UI/UX designers, as well as developers, know how to align with the respective tasks. Remember that at this stage, your wireframes don’t have to be too rigid. Go for low fealty wireframes with crossed boxes and dummy content. You can modify it later.

2. Launch the MVP First

Instead of jumping with a fully loaded app, start with the MVP with all the core functionality without having bells and whistles. Always focus on the primary motive of the mobile app and the solution is going to offer to the crowd. Launching of an app with lots of features might backfire you as its basic nature of human being they avoid complicated things. With MVP, you can not only launch your app a lot faster but it also allows you to assess real-time, hands-on feedback, allowing you to dramatically sharpen your approach and add features that you know for sure will be received well, minimizing the time spent in A/B testing new features.

3. Use Agile Methodology

The Agile methodology ensures that all teams working on the project are in a troop with each other with effective communication. This way, project management becomes easy and effective, that helps mobile app developers to deliver the project within the time frame.

The time of sprints mostly depends on projects but in general, short sprints ranging from two to six weeks help keep the pace, deal with problems early on and keep the development cycle tightly wound.

4. Be Honest About Your Products and Services

“Honesty is not just the best policy; it should be your main policy”. If you are not able to deliver the project by the due date, let your buyers know. Fake promise often creates a pit, it like shooting yourself in the foot. Once you lose your client, it’s hard to get back which may even spread negative feedback about your business in the market.

So always try to meet your deadline and if due to some reason if you are stuck somewhere and update your client on time.

5. Come Up With Something New

Continue to revitalize your mobile app development company by adopting new technologies and introducing new processes in the business model. For example, make use of social media and mobile apps as a growing number of buyers prefer to find and work with you through their phones. There have been many examples of people coming up with unique ideas that have made a lasting impression, such as a real Santa Claus in Birmingham. All of these attention-grabbers help businesses stand out from the crowd; however, to be effective the underlying product or service must be at least up to par.

Summing Up

Standing out in a crowd of competitors is not an easy task, even it’s getting more difficult day by day. The idea behind developing your app faster is to individually analyze each step and cut out all distractions, focusing only on your core offering first. If you follow the above-mentioned steps, you can save hours off of your development cycle and get your app out before any of your competitors have a clue.

Transform your app idea into reality with Consagous Technologies, a leading mobile app development company USA. Our expertise ensures innovative, user-friendly, and successful apps. Get in touch today with us +1 (213) 257-8054 or info@consagous.co to make your app stand out in a crowded market!